Privacy Policy

We comply with the UK General Data Protection Regulation (UK GDPR) and other applicable UK data protection laws. By using our website and services, you consent to the processing of your data as described in this policy.

We are:

  • Business Name: Print Affection

  • Email: admin@printaffection.com

  • Website: www.printaffection.com

We are a UK-based small business that sells made-to-order prints, including custom and personalised artwork.

The information We Collect

When you place an order, contact us, or sign up for marketing, you may provide:

  • Personal details: Full name, email address, phone number, and billing/shipping address.

  • Order details: Information related to purchases, including custom order requests.

  • Payment details: We use third-party payment processors (e.g., PayPal, Stripe) to handle transactions securely. We do not store your card details.

  • Correspondence: Any information you provide when contacting us for support or inquiries.

Information Collected Automatically

When you visit our website, we automatically collect:

  • Device & Browsing Data: IP address, browser type, operating system, referring/exit pages, and browsing activity.

  • Cookies & Tracking Data: We use cookies to improve functionality, track user behaviour, and analyse website traffic (see Section 7).

 Information from Third Parties

We may receive data from:

  • Payment providers (e.g., PayPal, Stripe) confirming successful transactions.

  • Shipping carriers (e.g., Royal Mail, DHL, Evri) providing delivery updates.

How Your Information is Used

We use your personal data for the following purposes:

  • Process and fulfil orders, including custom print requests

  • Provide customer support and respond to inquiries

  • Send transactional emails such as order confirmations and shipping updates

  • Send marketing communications (if opted in)

  • Improve our website, services and customer experience

  • Prevent fraud and comply with legal obligations such as tax

  • Respond to legal requests or enforce terms of service.

We will never sell or rent your personal data to third parties.

How We Share Your Information

We may share your personal data with:

Service Providers

We work with trusted third parties to operate our business, including:

  • Payment processors: PayPal, Stripe – for secure transaction processing.

  • Shipping providers: Royal Mail, DHL, or other couriers – to fulfil deliveries.

  • Website hosting & analytics: Providers such as our web host Squarespace to understand website performance and customer analytics.

These third parties only access your data to perform necessary services on our behalf and are required to comply with UK GDPR.

Legal Compliance & Protection

We may disclose your data:

  • If required by law or government authorities.

  • To prevent fraud, security threats, or protect our legal rights.

Data Retention & Security

How long do we keep your data?

We retain personal data only as long as necessary:

  • Order records: Kept for up to 7 years for tax and accounting purposes.

  • Marketing preferences: Stored until you opt out.

  • Customer inquiries: Retained for up to 2 years for reference.

How do we protect your data?

We implement security measures to protect against unauthorised access, including:

  • SSL encryption for secure transactions.

  • Restricted access to personal data within our business.

  • Secure third-party payment processing (we do not store card details).

If a data breach occurs, we will notify affected users and relevant authorities as required by law.

Your Rights Under UK GDPR

You have the right to:

  • Request a copy of your personal data

  • Request correction of inaccurate data

  • Request deletion of your data (this is called a ‘right to be forgotten’)

  • Request to limit how we process your data

  • Object to direct marketing and processing 

  • Withdraw marketing consent at any time by unsubscribing 

To exercise these rights, contact us at admin@printaffection.com. We will respond within 30 days.

Cookies & Tracking Technologies

We use cookies to enhance your experience. These include:

  • Essential cookies: Required for site functionality such as the check out process.

  • Analytics cookies: Used by Google Analytics to track website traffic.

  • Marketing cookies: Used for personalised advertising (if applicable).

You can manage cookie preferences via your browser settings.

As we ship internationally, some data such as payment and shipping details may be processed outside the UK. We ensure such transfers comply with UK GDPR through:

  • UK-approved data protection agreements with third-party providers.

  • Secure transfer mechanisms such as Standard Contractual Clauses (SCCs).

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with the updated date. 


Contact us


If you have any questions about this Privacy Policy or your data rights, you can contact us at:

📧 Email: admin@printaffection.com